DEUTZ-FAHR goes to Guggenheim.
As of February 20th, our heavy-duty green industrial tractor, remotely operable by computer, is parked on Fifth Avenue, and sits outside the main entrance of the Solomon R. Guggenheim Museum in New York, the arc of its fenders echoing the curves of Frank Lloyd Wright’s building. The museum is currently closed in response to the COVID-19 pandemic, but content related to Countryside, The Future is available at Guggenheim.org/countryside.
Big agriculture, big machines, big energy, and big data are on display: the Dutch architect and theorist's new exhibition depicts agriculture beyond its myth and not indulging with nostalgia. Since many years, DEUTZ-FAHR, with its technology, has leaded the way into this kind of future and journey through questions about the development and the needs of the agriculture through time. We are thrilled at the idea to be part of this, literally, next big thing, a kind of new agriculture and industrial genius (avant-garde).