HIGH-TECH "MADE IN GERMANY".
For more than 100 years DEUTZ-FAHR is based upon the merits of trusted, innovative German tractor technology and accordingly established the worldwide successful brand. Within the continuous development the SDF launched the offensive to further expand this brand essence.
After around three years of planning and construction time, Europe´s most modern tractor plant was officially opened in the Bavarian city of Lauingen in May 2017: DEUTZ-FAHR LAND. The 6 Series, 7 Series, 8 Series, and 9 Series tractors are manufactured here for the worldwide market.
The building revolutionises tractor manufacturing through the use of state-of-the-art technology in the areas of assembly and painting and for the hydraulics, electronics and chassis tests for quality assurance. Setting new benchmarks for efficiency, productivity, and quality in manufacturing.
Together with the new customer centre DEUTZ-FAHR ARENA, the overall investment of 90 millions euros is the single largest individual investment in the company history.
The new Factory
The vision: building the area
THE REALITY. GROUND BREAKING CEREMONY 14TH OCTOBER 2014.
90 millions €
approx. 150,000 sqm
Initial foundations and work start-up
- Construction start for assembly and logistics buildings
- Technical installations for assembly and logistics buildings
- Construction start for the paint shop
- Technical installations for the paint shop
- Testing operation for the paint shop
- Training for assembly before and after paint
- Logistics terminal training
- Production start-up
- Production start
- Official opening
Discover DEUTZ-FAHR LAND!
Europe's most modern tractor production plant is now open for you to visit, letting you see what advanced “Made in Germany” technology means for yourself.
After a guided tour of the plant, you'll be treated to a truly special DEUTZ-FAHR experience at the DEUTZ-FAHR Arena, which covers an area of over 3800 sqm. A selection of high performance models from our current range are on display in the Expo Pavilion.
The DEUTZ-FAHR Museum exhibits some of the milestones in the company's history, from the first mass-produced DEUTZ tractor - the MTH 222 model from 1927 - to the first Agrotron, which marks a crucial stage in the story of the brand. Naturally, after the tour, you'll be able to purchase something special in our Merchandising Shop. A specific area for kids is also available for our younger guests.
If you're interested in a guided tour, get in touch with your area DEUTZ-FAHR sales partner, which will organise the visit to both the plant and the DEUTZ-FAHR Arena for you, or fill in the dedicated form.
For more information on the history of DEUTZ-FAHR, please visit the website of the Historical Archives, located in Treviglio, which conserves and promotes the value of the documentation relating to the brand, and where you can find all the details necessary in order to book a dedicated tour.
The DEUTZ-FAHR Arena and the attached DEUTZ-FAHR Museum are open Mondays to Fridays from 09:00 to 17:00.
The DEUTZ-FAHR Fan Shop is open Thursdays from 15:00 to 17:00, with the exception of public and company holidays.
Please observe all hygiene rules in effect during your visit.
Enjoy the immersive experience offered by the DEUTZ-FAHR Museum hosted at the Lauingen plant in Bavaria, in southern Germany.
The museum offers an opportunity to discover the landmarks in the evolution of German mechanised farming from the 1910s onward.